Frequently Asked Questions
Everything you're probably wondering - Answered
Pawsora is a Pheromone diffuser. A plug-in device that heats imitation pheromones to release them into the surrounding air as a vapour.
The Pheremones released are an imitation of what mother dogs secrete at birth causing calming signals to fire within your dogs body. No digestion, no sedation, no side effects. A completely natural bodily reaction hardwired into all dogs.
Start using Pawsora before the stress event begins, not during it. Plug the diffuser in at least 24 to 48 hours before an anticipated stressor - whether that’s bonfire night, a house move, or a change in your work routine. The pheromone needs time to reach a stable concentration in the room.
The heating element maintains a steady concentration at a low temperature - warm enough to vaporise the pheromone molecules but not hot enough to degrade them.
This slow-release mechanism provides continuous coverage across 650 square foot of space for up to 30 days.
Pawsora is most effective when used in rooms where your dog spends most of its time.
Watch where your dog goes when they’re anxious. That’s where the diffuser belongs.
Don’t block the airflow. Warm air carrying the pheromone rises and circulates - anything blocking that path reduces coverage.
Keep the diffuser in an open wall socket, away from furniture, curtains, and corners. Ideally in an open area.
For larger homes or open-plan living spaces, a single diffuser might not cover every area your dog uses. Some owners find that one diffuser in the main living area and another near the dog’s sleeping spot gives more consistent results.
Each refill pack lasts around 30 days, so running two diffusers simply means doubling your refill schedule.
Most owners report seeing their dog become calmer and more relaxed within 30 days of continuous use. This number can vary between breed and pooch, some even noting considerable changes within 24 hours.
For best results, allow at least 24 to 48 hours before a stressful situation and commit to a full 30-day trial before deciding whether it’s effective for your dog.
Pheromones are a mixture of fatty acids. Pawsora also contains a solvent, which helps the pheromones diffuse into the air and spread evenly.
Yes, and the evidence goes beyond anecdote.
The Kim et al. (2010) double-blinded, placebo-controlled study in the Canadian Veterinary Journal found statistically significant improvements in three separate stress behaviours: elimination problems, excessive licking, and pacing.
The Riddell et al. (2021) study confirmed these effects at a hormonal level, documenting 68 to 82 per cent reductions in stress hormones in treated canids. DAP doesn’t work for every dog or every situation, but the clinical evidence for separation-related behaviours is solid.
DAP is considered safe for dogs of all ages, breeds, and sizes.
The Kim et al. (2010) study explicitly reported zero toxicities or side effects in any treated animal.
Because the pheromone works through the vomeronasal organ rather than the bloodstream, there’s no risk of drug interactions, overdose, or systemic side effects.
Pregnant dogs, puppies, and dogs on existing medication can all be exposed to DAP without concern.
If your dog has a diagnosed anxiety disorder, speak to your vet about whether DAP alone is sufficient or whether it should complement other treatments.
To keep the good vibes flowing, you should keep your diffuser plugged in at all times. If you notice your diffuser collecting dust, please unplug and follow the cleaning instructions in the user manual found in every box
We recommend replacing the refill vial every 30 days or when the liquid runs out. The plug-in unit should be replaced after 6 months of use or after you have used four refill vials (whichever comes first!)
Dog appeasing pheromones are species-specific - it’s detected exclusively by the canine vomeronasal organ. Humans don’t have a functional vomeronasal organ, so Pawsora is completely undetectable to us: no smell, no physiological effect, nothing.
What To Expect
Here's what tends to happen as your dog settles - so you know what to look for.
Stress Eases
The early signs ease first: less barking, less pacing, and calmer nights. Most owners notice the difference around night three.
Confidence Builds
As his home starts to feel like a safe place, he settles more easily and copes more calmly with everyday disruptions.
Settled & Secure
His home becomes his safe space. He feels calmer, better rested, and more like himself and so do you. Every dog is different, so timings can vary.
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